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Hi, everyone. So I'm Alex. I'm the founder of a company called Collect. So it's UseCollect.com.

So we started as a document collection platform,

pivoting, slightly pivoting, to a customer onboarding platform.

And today I'm going to talk about the customer onboarding.

So let's go.

During the next 20 minutes, we will talk about how to improve your customer onboarding.

I will try to explain what is customer embedding and why it's different from user onboarding.

Then we will go through how to reduce the friction during your

embedding process and also how you can improve the process by itself.

But first, I want to talk while I'm French you know, France is supposed to be the country of love.

So I will start talking about love.

And when you go into a relationship with someone, there is sometimes, not to say often,

a difference between the reality and the expectation.

Basically, you're dreaming about something crazy, always dreamful, but in the end, sometimes it's

...