TIP642: The Story of Starbucks: Building an Iconic Brand w/ Clay Finck

We Study Billionaires - The Investor’s Podcast Network

Stig Brodersen

Education, Investing, Business

4.6 • 3.6K Ratings

🗓️ 5 July 2024

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s episode, Clay discusses the early days of Starbucks and Howard Schultz’s book — Pour Your Heart Into It. Starbucks has been one of the market's best-performing stocks over the past three decades. Since the IPO in 1992, Starbucks stock has had an average annual return of 18.6% relative to the S&P 500 returning 10.4% over that same period (with dividends reinvested). Clay unveils the fascinating story of how Howard fended off endless competition to build an iconic brand that’s built to last. IN THIS EPISODE YOU’LL LEARN: 00:00 - Intro 02:01 - What led Howard Schultz to join and take over Starbucks. 14:24 - The impact of Howard’s visit to Italy, where there were 200,000 coffee bars. 34:07 - How Howard aligned the interests of the company with the interests of all employees at Starbucks. 48:29 - Lessons Howard learned in taking Starbucks public. 58:13 - How Starbucks was able to dominate big brands in the early days. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Howard’s books: Pour Your Heart into It & Onward. Related Episode: TIP144: Billionaire Howard Schultz's Book Onward — A Story About Starbucks. Mentioned Episode: TIP627: LuluLemon Stock Deep Dive w/ Clay Finck & Kyle Grieve. Mentioned Episode: TIP639: Buffett's Favorite Business Book w/ David Fagan. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. Enjoy ad-free episodes when you subscribe to our Premium Feed. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Sun Life The Bitcoin Way Range Rover Sound Advisory BAM Capital Fidelity SimpleMining Briggs & Riley Public Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Transcript

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0:00.0	You're listening to TIP.
0:02.0	Hey everybody, welcome to the investors podcast.
0:05.0	I'm your host, Clay Fink.
0:07.0	On today's episode, I'm going to be covering the story of Howard Schultz and the creation of Starbucks.
0:12.0	Howard Schultz has a net worth of over three big... and the from 2, 2008 through 2017.
0:24.0	Starbucks has been one of the market's best performing stocks
0:28.0	over the past 30 years or so.
0:29.0	Since the IPO in 1992,
0:32.0	the stock is up over 240 times. This equates to an average annual return of 18.6
0:38.9	percent excluding dividends relative to the S&P 500's return of 10.4% even with dividends included.
0:46.6	Starbucks is a pioneer in the culture of America and coffee and sits alongside top well-known American-made brands like McDonald's, Apple, Coca-Cola,
0:55.8	Nike, and Amazon. Today Starbucks has over 16,000 stores in the United States alone and 38,000 stores globally.
1:04.0	Howard has an incredibly inspiring story as he grew up in the projects in New York and he really
1:09.1	rose from nothing to create this behemoth of a company. He did this by focusing on creating a great place to work that attracted high quality people that could create a unique experience within the Starbucks stores.
1:21.6	There are some really surprising aspects to this story that I think you'll enjoy and find
1:25.7	inspiring.
1:26.7	So with that, let's get right into today's episode covering the story of Howard Schultz and
1:31.0	Starbucks. Celebrating 10 years and more than 150 million downloads.
1:39.0	You are listening to the Investors Podcast Network.
1:42.0	Since 2014, we studied the financial markets and read the books that influence self-made billionaires the most.
1:49.0	We keep you informed and prepared for the unexpected.
1:52.0	Now for your host, Clay Fink. formed and prepared for the unexpected.
	...

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