TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee

The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network

Stig Brodersen

Business, Education, Investing

4.6 • 3.6K Ratings

🗓️ 9 September 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

IN THIS EPISODE, YOU’LL LEARN: 07:31 - How Brian and team bootstrapped LegalZoom into the behemoth it is today. 12:17 - How Brian convinced Robert Shapiro to partner with him. 33:12 - ShoeDazzle with Kim Kardashian. 35:38 - How they launched The Honest Company to $160M in revenue in year 2. 43:33 - The secret sauce behind celebrity partnerships. 50:00 - Why he’s building a new company around baseball cards. And a whole lot more! *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members. LinkedIn Website. The Honest Company's Website. ShoeDazzle's Website. Trey Lockerbie's Twitter NEW TO THE SHOW? Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: Bluehost Fintool PrizePicks Vanta Onramp SimpleMining Fundrise TurboTax HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Transcript

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0:00.0	You're listening to TIP.
0:03.3	My guest today is one of the most impressive entrepreneurs of all time, Mr. Brian Lee.
0:09.0	Brian co-founded billion-dollar companies such as LegalZoom with Robert Shapiro and the
0:13.4	honest company with Jessica Alba which both went public in 2021.
0:17.6	He also co-founded ShootAzile with Kim Kardashian and wrote the first investment check into
0:22.5	Honey which went on to sell to PayPal for $4 billion.
0:26.6	But he's not done yet. He's just co-founded a new company called Arena Club with Baseball
0:31.5	Legend, Derek Jeter.
0:33.5	In this episode you will learn how Brian and team Bootstrapped.
0:36.5	Yes, Bootstrapped Lee will zoom into the behemoth it is today.
0:41.1	How Brian convinced Robert Shapiro to partner with him?
0:44.1	The secret sauce behind celebrity partnerships?
0:46.9	How they launched the honest company to $160 million in revenue in year two?
0:52.0	Why he's building a new business around baseball cards and a whole lot more?
0:56.3	While Brian is an incredible success story, he's also just a great guy.
0:59.8	I thoroughly enjoy this discussion and know you will as well.
1:02.7	So without further ado, here's my conversation with Brian Lee.
1:07.5	You are listening to the Investors podcast where we study the financial markets and read
1:15.7	the books that influence self-made billionaires the most.
1:19.0	We keep you informed and prepared for the unexpected.
1:30.3	Welcome to the Investors podcast.
1:31.9	I'm your host, Tray Lockerby and today we are so excited to have on the show with us.
	...

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