TIP151: Billionaire Jesse Itzler - Business, Branding, Everest & More (Investing Podcast)

We Study Billionaires - The Investor’s Podcast Network

Stig Brodersen

Education, Investing, Business

4.6 • 3.6K Ratings

🗓️ 12 August 2017

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the most fun and energetic entrepreneurs we interview is Jesse Itzler. Jesse is the owner of the Atlanta Hawks NBA basketball team and owner of the 100 Mile Group. Jesse is the founder of Marquis Jet, which was later sold to Berkshire Hathaway's NetJets. In this episode we talk to Jesse about being an entrepreneur and ultra successful business leader.

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In this episode, you'll learn:

A free and very effective approach to acquiring customers
Why the product always comes before branding in business
Why sending hand written letters might change your life
Jesse Itzler’s most surprising business lesson from owning the Atlanta Hawks
How Jesse has changed Preston and Stig’s worst habit

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Transcript

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0:00.0	You're listening to TI-P.
0:02.8	About a year ago, we had the owner of the Atlanta Hock's basketball team on our show,
0:07.2	Mr. Jesse Itzler.
0:09.2	After airing the episode, we received so much mail from our audience about this episode
0:13.9	that we had to try to bring him back on the show.
0:16.2	The thing about Jesse is he's not only brilliant from a business standpoint, but he's also a
0:20.6	hardcore endurance athlete that has accomplished incredible feats like running 100 miles within
0:25.9	24 hours.
0:27.2	And the last time we had Jesse on the show, he was talking about his experiment to live
0:30.9	with a Navy SEAL for 31 days so that he could learn more about discipline, physical,
0:35.8	and mental stress, and becoming a better version of himself.
0:39.6	But today we're going to explore some other areas of Jesse's life, and that's his business
0:43.8	decisions and his way of thinking.
0:46.5	One of Jesse's biggest creations was a company called Marquis Jet.
0:50.5	Later Jesse sold Marquis Jet to Berkshire Hathaway's NetJets.
0:54.7	During our discussion, we asked him about that entire experience.
0:58.1	How did he raise the money?
0:59.4	How did he get the idea?
1:00.8	What was it like to sell the business and much, much more?
1:03.8	As an additional note, Jesse talks to us about his next big physical challenge, and
1:09.0	during the discussion Jesse presents a bit of a surprise to me personally, which I was
1:13.6	definitely not ready for.
	...

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