You're listening to TI-P.

So right now as you're listening to this, you might be driving down the road and next to you you might have a cup of coffee.

And as you look at that cup of coffee, there's a good chance that it might be from Starbucks.

And that's what our episode today is all about.

And it's Howard Schultz, the CEO and founder of Starbucks.

And the book that he wrote called Onward.

Howard Schultz started Starbucks with just one store in Seattle.

And today the company is exploded into evaluation of $88 billion.

Howard Schultz's personal net worth is $3 billion.

And this episode is all about how he pulled that off.

In this episode, we'll tell you the story behind Starbucks.

We'll investigate how Starbucks' gross strategy failed and how it was fixed.

We'll examine why successful leaders are obsessive with the businesses.

And finally, we'll raise the question whether or not McDonald's truly makes better coffee than Starbucks.

You are listening to the Investors podcast.

Where we study the financial markets and read the books that influence self-made billionaires the most.

We keep you informed and prepared for the unexpected.

All right. So today, like we talked about in the intro, we're talking about Howard Schultz's book Onward.

And let's give you a little bit of a background on Howard Schultz here before we get into the specifics of the book.

Howard Schultz was born in 1953.

And he did not start off as the original founder of Starbucks, even though when you look up his bio,

it'll say that he was the founder.

...