TIP144: Billionaire Howard Schultz' book, Onward - A Story About Starbucks (Business Podcast)
The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network
Stig Brodersen
4.6 • 3.6K Ratings
🗓️ 24 June 2017
⏱️ 39 minutes
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| 0:00.0 | You're listening to TI-P. |
| 0:02.7 | So right now as you're listening to this, you might be driving down the road and next to you you might have a cup of coffee. |
| 0:08.8 | And as you look at that cup of coffee, there's a good chance that it might be from Starbucks. |
| 0:13.6 | And that's what our episode today is all about. |
| 0:17.4 | And it's Howard Schultz, the CEO and founder of Starbucks. |
| 0:22.0 | And the book that he wrote called Onward. |
| 0:24.6 | Howard Schultz started Starbucks with just one store in Seattle. |
| 0:28.5 | And today the company is exploded into evaluation of $88 billion. |
| 0:34.5 | Howard Schultz's personal net worth is $3 billion. |
| 0:38.3 | And this episode is all about how he pulled that off. |
| 0:42.2 | In this episode, we'll tell you the story behind Starbucks. |
| 0:45.5 | We'll investigate how Starbucks' gross strategy failed and how it was fixed. |
| 0:50.1 | We'll examine why successful leaders are obsessive with the businesses. |
| 0:54.4 | And finally, we'll raise the question whether or not McDonald's truly makes better coffee than Starbucks. |
| 1:00.2 | You are listening to the Investors podcast. |
| 1:06.5 | Where we study the financial markets and read the books that influence self-made billionaires the most. |
| 1:11.9 | We keep you informed and prepared for the unexpected. |
| 1:15.8 | All right. So today, like we talked about in the intro, we're talking about Howard Schultz's book Onward. |
| 1:30.1 | And let's give you a little bit of a background on Howard Schultz here before we get into the specifics of the book. |
| 1:35.8 | Howard Schultz was born in 1953. |
| 1:39.9 | And he did not start off as the original founder of Starbucks, even though when you look up his bio, |
| 1:46.4 | it'll say that he was the founder. |
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