You study billionaires and this is episode 104 of the Investors Podcast.

Broadcasting from Bel Air, Maryland. This is the Investors Podcast.

They'll read the books and summarize the lessons. They'll test the waters and tell you what it's called.

They'll give you actionable investing strategies.

Your host Preston Pish and Sting Broderson.

Hey, how's everybody doing out there? This is Preston Pish and I'm your host for the Investors Podcast

and is usually accompanied by my co-host Sting Broderson out in Seoul, South Korea.

Today we have got a really, really fun guest for you because we got Mark Stevens with us.

And Mark is the guy that wrote the book, literally wrote the book on Carl Heikon.

His net worth is somewhere around $16, $17 billion here in 2016.

And Mark wrote the book called King Icon, the biography of a renegade capitalist.

And Sting and I have both read this book.

We were actually going to record a discussion about some of the stuff that we learned from this book.

And luckily we were able to actually land Mark on our show.

And he is here today with us to talk about all of his adventures in writing this and studying and learning all about Carl Heikon.

So Mark with that said, thank you so much for taking time out of your busy day.

You've been running your own business. I just want to throw this out there. He's the founder and CEO of MSCO.

It's a marketing company. He's been running it for almost 21 years now.

Mark, my initial question after reading this and for anybody that hasn't had the opportunity to read your book,

the amount of research that you had done to write at such a detailed level about all these different transactions, all these different deals that Carl did through the years.

I mean, I can't even imagine the amount of research that you did to write this book.

I was just reading some of the stuff in the detail that you put into it was just mind blowing.

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