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I'm just like a digital native. You get everything online, groceries, clothes, music, it just seemed natural that I would get a mate there as well.

This is Allison Davis. Today, she's a features writer at New York Magazine, but 10 years ago, she was in grad school, and single. Very single.

In theory, there was a huge dating pool on her campus. In practice, she was having a hard time meeting people.

So she downloaded this new app called Tinder, and suddenly, there was an entire catalog of people at her fingertips.

It felt exciting and optimistic, and like I was about to have a whole bounty of experiences waiting for me, that would be fruitful enough that I could delete the app.

It was 2012. The iPhone had been around for a few years, which meant that there were apps for just about everything, promising to make all kinds of inconvenient things more convenient.

It made sense that there'd be one for dating, too. One like Tinder.

It sold itself as like an easier way to date, just like control over your dating life in the palm of your hand.

And that was really attracted to me at a time when I felt like dating was confusing, and my relationships are always spinning out of control.

And I was like, oh yes, here's a thing in my hands that I can control, and it didn't feel weird.

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