Tina Wells (Buzz Marketing Group) - Consumers and Brands in the Digital Age

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 12 November 2014

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing, and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.

Transcript

Click on a timestamp to play from that location

0:00.0	You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.
0:10.3	You can find podcasts and videos of these lectures online at eChorner.standford.edu.
0:18.2	Today we have Tina Wells. Tina Wells is the CEO and founder of Buzz Marketing Group,
0:24.1	which creates marketing strategies for clients within the beauty, entertainment, fashion, financial,
0:29.3	and lifestyle sectors. Named one of Fast Company's 100 most creative people in business,
0:34.8	Tina is the author of Chasing culture and getting it right. She also
0:39.4	serves on the United Nations Global Entrepreneurship Council and as the current academic director
0:44.3	of Wharton's leadership in the Business World Program. Here today to share with us her insights
0:50.5	on trend spotting and building innovative marketing strategies for a diverse
0:54.4	world of consumers. Please welcome Tina Wells.
0:58.0	Thank you.
0:59.0	Is there a specific place I'm supposed to stand?
1:06.0	Jen, this X right here, I think, is the default. I think you're free to roam.
1:10.0	I'm free to roam.
1:11.1	Yeah, but the X is home.
1:12.6	Okay.
1:13.6	Well, thank you, everyone, for welcoming me.
1:16.6	I feel a bit jet-lagged, so I said no PowerPoint today.
1:20.6	I wanted to have a conversation.
1:22.6	And we've spent some time talking about this class and about what you're learning and about the center.
1:28.3	And so I'm really excited to be here.
1:30.3	I'm really excited to talk about how I started my company.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Stanford eCorner, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Stanford eCorner and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.