If somebody said I'm going to develop an affordable housing apartment community or I'm going to develop a market rate apartment community.

If you if you stack those two together you would and you did a

financial analysis you would never build affordable housing because you take three times the

risk and you make a fraction of the upside so that's why there's

so many more market-rate apartments getting built and not affordable housing but I

like to say God keeps score differently than we do. You know he has a different

scorecard and you know how much money do you really need.

Welcome to an army of normal folks. I'm Bill Courtney. I'm a normal guy. I'm a

husband. I'm a father. I'm an entrepreneur and I've been a football coach in inner city Memphis and the last

part unintentionally led to an Oscar for the film about our team it's called

undefeated I believe our country's problems will never be solved by a bunch of fancy people and

nice suits talking big words that nobody uses on CNN and Fox but rather an army of

normal folks us just you and me deciding hey I can help

that's what Tim Sitema the voice we just heard is done Tim is a real estate

developer who decided to live by a

different scorecard. After years of doing traditional development work, one day

he was woken up by an academic study that absolutely shocked him and changed him.

Since then he's built 500 affordable housing units with another 500 on the way.

There's folks like Tim who could do this in every community across our country

and even creating just one affordable housing unit or home

can change a life.

I can't wait for you to meet Tim,

...