Tim Cook’s Leap of Faith

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The Motley Fool

Business, Investing

4.3 • 3.1K Ratings

🗓️ 13 October 2020

⏱️ 3 minutes

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Summary

Even before he became CEO of Apple, Tim Cook was known as a steady operator who was both thoughtful and, at times, cautious. Best-selling author Leander Kahney shares how joining Apple in the late 1990s might have been the biggest risk Tim Cook has taken in his professional life. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	With the Motley Full Money extra, I'm Chris Hill.
0:09.8	Anytime Apple unveils the newest version of the iPhone, the spotlight is on Tim Cook.
0:15.6	As CEO, he's led Apple to a market cap of $2 trillion, and he's been a model of stability
0:21.8	along the way.
0:23.5	Even before becoming CEO, he made his bones as a great operations manager.
0:29.1	He wasn't known for taking risks, except one time.
0:33.5	Before joining Apple, Tim Cook was at IBM for more than a decade, and then joined Compac
0:39.0	as a senior executive in 1997.
0:42.0	The following year, he went to work at Apple.
0:45.3	Keep in mind, at that point in time, Apple was pretty close to the bottom of its fortunes.
0:51.2	Cook had a good job at a stable company.
0:54.2	So why'd he do it?
0:56.1	He was selling author Leander Cainey has written the book on Tim Cook, literally.
1:00.8	And when we talked last year, he shared why Cook, despite friends telling him not to go
1:05.4	work at Apple, made the leap anyway.
1:08.2	Because Steve Jobs mesmerized him.
1:11.1	He had, he was in Steve Jobs pocket in the first five minutes, onboard, you know, rather.
1:16.0	He just, he was seduced by, by Jobs.
1:20.9	And he felt that Jobs was, you know, a legend, obviously, in Silicon Valley.
1:25.7	It was just a great opportunity.
1:27.5	He, he, he brought into the vision, he felt like Jobs that the company could be saved,
1:32.4	and that he could play a crucial role in that.
	...

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