Hey, everybody. Happy Monday. We hope you are enjoying MLK day here in the US. We have a great show for you today.

We have an accidental conversation about equality. We're talking about Tim Cook setting an example potentially for the rest of the big tech world by taking a 40% pay cut.

That as you might imagine leads to an in-depth discussion over whether these CEOs deserve their massive comp packages and whether in the age of austerity.

CEOs are going to have to signal their commitment to austerity by cutting their own pay. Then a great conversation between Jason and the founder of acquire.com Andrew Gazdecki. Overall, it's going to be a fantastic show. Stick with us.

This week in startups is brought to you by LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign.

Go to LinkedIn.com slash this week in startups. Notion. Notion is the one place for nodes, docs, projects, and everyday work that goes way beyond a wiki.

It started for free at Notion.com slash Jason and formulae. Formulae matches you to a personal chemist to customize your products and solve your hair, scalp, and skin care goals like thinning, itchiness, and flakes.

See how they use robots to custom mix each bottle and get 25% off by visiting formulae.co slash twist.

It's Monday. Happy MLK day everybody. I hope you're volunteering everybody. We're off today, but we pre-tape this so we have a little content for you.

In case of the news, I saw that outfit on Friday. Yes, you're like, wait a second, wait a second.

My cute rent the runway dress. Anyway, yes, we got some news for you though. We're still here.

Well, right off the top, Tim Cook's austerity measures are kicking in.

Yeah, at the top, what a concept.

There you go.

You have actually been predicting that some of these austerity measures could result in pay cuts and it had not occurred to me to say I wish it had.

I'm clearly I still going to work on my populist cred.

I wish I had thought to say you should start with CEO pay.

Absolutely.

Now Tim Cook has just shined the spotlight. I mean, he is so clever how he does this right because it's like he's still going to make $50 million.

But he has just set an example for all of the rest of the industry by taking a 40% pay cut in 2023.

He takes his total compensation from about $99 million overall, $83 million of that is in stock awards.

Yeah, 12 million incentives and 3 million in salary down to a total package of $49 million cut that we did the math and determined that Apple had $150,000 ahead could save about 333 jobs with that 50 mil.

...