Seems like you probably noticed

Tim Cook is doing a lot of interviews, a lot of press,

traditional media stuff.

There was the thing recently, what was it good not good morning I remember what show was

but it was one of the daytime shows they came out and said oh there's gonna be a

big announcement.

And, you know, we had a bunch of people speculating.

They said it wasn't a product, but he said it was better than a product.

It turned into being some kind of humanitarian initiative and of course they're going to make a big

deal of it that's what CEOs do you know I just thought the timing was

interesting given that it was kind of Samsung's week

given that we were talking about CES.

You know it's the tech wind down.

There's not a lot going on in January and Apple

sort of just hangs around sticks around in the in the minds of

enthusiasts and the world and the business world and all the rest of it.

Well anyway, there's a new interview here. I guess he was on, what was it, Fox News? He was on Fox News.

So once again, back into the traditional media.

He wants to make sure you keep thinking about Apple.

Yeah, he's always good with that.

And he came in there and they asked him about his new

initiative. He says it's about opportunity and giving communities of color

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