Apple's Tim Cook reportedly holding a rare all-hands meeting on Friday and signaling a push to make new AI investments amid concerns about the company's AI strategy.

For today's tech check, Steve Kovac has more on what those investments could look like.

Steve.

Yeah, Leslie, so that all-hands meeting that reportedly took place on Friday gives some more hints at how Apple is going to handle

artificial intelligence after those failures and missteps over the past year. Now Bloomberg reporting,

Cook told employees, AI is ours to grab and will make investments to get there. This also echoes

what he told me the day before during the earnings, saying they're going to significantly

increase AI investment

for compute and talent, also told me he's willing to acquire companies that accelerate Apple's

roadmap. Now, according to Pitchbook, Apple acquired a few small companies so far this year,

though only one appears related to AI. That would be Seattle-based startup Y Labs. Some notable acquisitions in Apple's history,

though, the $3 billion for beats over a decade ago, of course, that was for music streaming

and audio accessories. They also paid a billion dollars for Intel's 5G modem business.

Those modems are just now being used in some iPhones and will eventually phase out Qualcomm's modems in all devices.

Other features and products come from smaller acquisitions.

You have Shazam, Siri, and that weather app Dark Sky.

But if Cook is serious about AIMNA, he may need to start spending bigger.

Some potential targets, we talk about these all the time, perplexity. And in fact, Apple already hinted at at least a partnership with perplexity.

Then there's Anthropic, the Open AI competitor, and Mistral, a smaller company. It's an

open source startup making AI models. Now, look, but Apple may also decide to partner instead

of acquire.

Bloomberg also reported that earlier this summer.

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