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The Journal.

TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 27 October 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

TikTok is launching its Shop feature in the U.S. after mixed success in other countries. Meanwhile, Amazon’s Inspire feature brings short-form video to its shopping app. WSJ’s Meghan Bobrowsky on why the two companies are taking pages from each other’s playbooks. Further Listening: -How TikTok Became the World’s Favorite App -The Billionaire Keeping TikTok on Your Phone Further Reading: -Amazon Confronts a New Rival: TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

If you spend any time on TikTok, you've probably noticed that there are a lot of videos about

0:09.8

amazing things you can buy.

0:13.0

There are unboxing videos where people show off all the new clothes they bought.

0:16.4

Okay, guys, so I just received two very exciting packages and I'm going to do a little

0:21.1

haul.

0:22.1

There are videos about cat toys.

0:23.7

We got this flabbing toy from my crazy cat, let's see what it does.

0:28.0

So much stuff, you probably didn't even know existed, but now I feel like you desperately

0:32.8

need.

0:33.8

This is a human sized dog bed that comes with its own blanket and it's machine washable

0:37.0

so it's easy to clean this.

0:38.6

In the past, if you wanted to buy what you saw, you had to leave TikTok and find the product

0:43.6

online.

0:45.2

But now TikTok is making it easier to buy stuff directly on its app.

0:50.1

And so what TikTok is trying to do is cut out that middleman, they're trying to cut out

0:54.4

Amazon and say, okay, you discovered this product here, well, you can actually just buy

0:59.0

it here.

1:00.3

And you know, with a click of a button, make it so easy for them to do that.

1:03.9

And so that's exactly what TikTok is trying to do.

1:07.0

That's our colleague Megan Babrowski.

1:09.2

She says TikTok has big ambitions when it comes to online shopping.

1:13.0

I think they're sort of looking for their next big bet and they sort of see it e-commerce

...

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