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Planet Money

TikTok to the top

Planet Money

NPR

Business, News

4.629.8K Ratings

🗓️ 21 April 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

Thanks to TikTok, Tai Verdes went from struggling musician to Top 40 hitmaker. But first, he had to crack the algorithm of how to go viral. | Come see Planet Money Live in NYC on May 10th! One night only. Tickets on sale here.

Transcript

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0:00.0

Look, up on the stage, it's a podcast!

0:02.7

It's a musical!

0:03.8

It's Planet Money Live!

0:05.5

Yes, for one night only, Planet Money will be staging a live podcast taping

0:10.6

and world premiere of a superhero economics musical.

0:15.1

That's May 10th in Brooklyn.

0:17.6

You can get your tickets at nprpresents.org.

0:22.7

This is Planet Money, from NPR.

0:25.3

A few years ago, Ty Verdes was in his early 20s, working a day job at a Verizon store in Los

0:33.3

Angeles, and dreaming of becoming a pop star.

0:36.6

But he wasn't having much luck through the traditional roots to musical fame.

0:40.0

I would write a song and then go to these auditions.

0:43.8

I'd wait whatever it is, like nine hours, just a sing for two minutes, and then they'd

0:49.1

known would say anything.

0:50.1

They would just be like, all right, and then you'd go home.

0:53.6

But then, of course, the world shut down.

0:55.9

Like a lot of us, Ty had to shelter in place at home.

0:58.5

And also, like a lot of us, he started spending more and more time on TikTok.

1:03.6

This social media app that has exploded since the pandemic started.

1:07.4

If you aren't totally addicted yet, TikTok is made up of these short punchy videos of

1:12.1

people doing little dance moves, or cooking videos, or hair and beauty routines.

1:16.1

Little trends often set to very particular songs.

...

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