TikTok's parent company pledges AI safeguards after anger in Hollywood, live from the UK.

This is the Marketplace Morning Report from the BBC World Service.

Hello, I'm Nick Kareishi.

There's a theme running through a lot of today's program, artificial intelligence.

After huge proliferation of the tech in the last year, industry and governments are continuing to grapple with its impact.

First off, the Chinese tech company Bight Dance, which owns TikTok, has told the BBC,

it will curb its artificial intelligence video app see dance.

The app is being used to create viral life-like clips of Hollywood stars

and entertainment giants, including Disney,

had threatened legal action over their intellectual property rights.

More from the BBC's Nick Marsh.

Seed Dance 2.0 was only launched publicly a few days ago,

and already these cease and the cis letters are piling up.

Disney has also got Paramount Sky Dance,

the Motion Picture Association in Hollywood as well,

all alleging that Seed Dance, that Bight Dance,

is essentially infringing their intellectual property

and even potentially training its model on their content.

Now, we did reach out to ByteDance.

They told us that the company respects intellectual property rights. It's taking steps

to strengthen current safeguards to prevent the unauthorised use of intellectual property.

Nick Marsh, the UK government says it will review its regulation of AI to better protect

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