I'm going to

Brian Lera on WNYC to close out the show today, we'll talk about Tic-Tac,

including your calls on this question.

Does the Tic-Tac algorithm or recommendation engine

know you better than you know yourself? who does Tik-Tok have you pinned down as

212 433 WNYC 2.433 962.

Does Tik-Tok know you better than you know yourself?

Or if not, who does it have you pegged as?

212, 433 962.

And we're going to talk about this with John Herman,

contributing writer at New York Magazine's

Intelligencer.

He's there a tech columnist. And in a recent article about this Herman challenges the perception that

Tik Tox algorithm is an all-powerful secret sauce that can read your mind better than users know themselves.

Instead, he argues that the real mystery lies in the user's willingness to repeatedly

engage with the platform, even if it feels like being a test subject in exchange for entertainment.

The article also explores how Tik Toc's Chinese ownership has shaped the scrutiny and perception

of the platform.

John Herman, again, tech columnist for New York magazine's intelligence sir joins us now

Hey John welcome back to WNYC

Thanks so much for having me so not the algorithm itself something about the users

comprises the secret sauce want to explain? Yeah, so the Tik Talks Big Innovation was forefronting recommendations.

...