The algorithm, what do we actually

is a buzzword that often crops up when discussing

social media, creators, and many consumer tech products

old and new?

But when we say, quote unquote, the algorithm,

what do we actually mean from a product perspective?

And what does the success of algorithmically driven products like Tik-Tock

tell us about the future of product design,

the creator economy, and innovation across cultural lines.

In this crossover episode from our tech news podcast,

16 minutes on the news, we go deep into the what, why and how of Tik-Tock,

specifically digging into its algorithm-friendly product design.

The conversation features Eugene Way, former head of product at Hulu, Flipboard, and video

at Oculus, and Sonal Choxi, and it was originally

released in September 2020 when the Trump administration was considering

mandating US ownership of the American version of Tik-talk.

For the transcript of this interview, as well as more experts

on product, algorithms, and the evolution of social apps, please check out future

dot com.

Hi everyone, welcome to 16 minutes. I'm Sonelel your host and this is our show where we tease apart

what type what's real when it comes to the headlines the tech trends and where we are on the

long arc of innovation and so this episode is all about the short video sharing platform Tik-Toc,

...