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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this November 3rd.

Happy Friday, everybody.

We've talked a lot on this show about the world's most popular video app and the app that's been trying to catch up to it.

TikTok is the current top dog in the app store with 875 million downloads in 2022. It appears to have found a winner in short entertaining videos that are by all counts addicting, thanks to a fine-tuned algorithm, of course.

As TikTok's success has taken off, though, another video platform has been left to wrestle with its identity. YouTube has long

been the global go-to for longer-form videos, but as TikTok grew, YouTube found itself needing to

experiment. In 2019, the long-form video hub began testing short videos, only 30 seconds, filmed vertically,

a la TikTok.

The result?

The aptly named YouTube shorts, which was widely launched in the fall of 2020.

The app, which by this point allowed videos up to a minute long, counted five trillion views as of last

...