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Guys, what do you know?

Who would have thought there is drama going down on TikTok?

But this time, it's not between celebrities.

It's not really political, even though sort of it is. And we're going to talk about why. It is between small business owners and their customers. But I would argue it isn't even their customers. It is the online outrage mob. And as I was watching all of this drama and discourse go down, which obviously, you know, everybody is entitled to their own opinions about, you know, where they are spending their money, a small business, a small business, you know, is not immune from criticism.

It really just made me sad.

And so this story feels less about what's circulating around one particular small business and her prices and more about people piling onto people that they don't know just because they want to feel a sense of belonging.

Now, does a disgruntled customer have a point? Maybe. Sure, we're gonna get into that, totally entitled to her own opinion. But really, this is just a reminder of how pervasive the mob mentality can be online. Now, before we dive into this, I wanna thank you guys so much for being here and supporting the show. Let me know if you have seen this drama unfold on TikTok.

If you go support Prickley Pear Coffee Shop, which is what we're going to be talking about, let me know in the comments below. And to get more information and get redirected to my subscriber platform. Head on over to brettcooper.com. That is where Cooper Confidential lives. It's where you can get tickets to my live shows, all those good things. All right now, before we get into this current drama on TikTok, I do want to take a second and ask everybody to like take a step back. Just think back to summer of 2020, where one innocent misstep, one may be politically incorrect comment, a joke

that did not land with your friends, a business without a pride flag in the window, it would

create a firestorm

online. And suddenly, people from around the world who you had never interacted with who you did not

even know were lending their outrage, their voices, and their cliques to destroy you because you

did not fall in line or apologize in the right way or whatever the transgression was on that

certain Wednesday. And as politics and this culture war has now ebbed and flowed over the last seven years or so,

...