TikTok Ads 101: 5 Killer TikTok Ad Hacks with Savannah Sanchez
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 16 August 2022
⏱️ 41 minutes
🧾️ Download transcript
Summary
TikTok advertising is pretty straightforward: Don't make ads - make TikToks.
On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok.
Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed.
IN THIS EPISODE, YOU'LL LEARN:
- The foundations of TikTok advertising
- TikTok is here to stay - advertisers need to take notice
- How to create ads that get you noticed
- Differences and similarities between TikTok and Facebook ads
- How to not get priced out of TikTok
- TikTok ad placement and optimization
- How to use TikTok's comment section to drive engagement
- Mistakes to avoid when creating TikTok ads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Thesocialsavannah.com
- Savannah's TikTok Ads Course
- Savannah's YouTube Channel
- Connect with Savannah via Twitter
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Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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