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All-American: Venus & Serena

Tiger Woods | E4 Tiger Inc.

All-American: Venus & Serena

SiriusXM Podcasts

Sports

3.3570 Ratings

🗓️ 17 September 2020

⏱️ 36 minutes

🧾️ Download transcript

Summary

Nike took a big bet on Tiger when he was just a rookie and immediately faced major backlash. How Tiger's relationship with the sports brand went from a PR mess to one of the most iconic endorsement deals in sports history.

Transcript

Click on a timestamp to play from that location

0:00.0

Previously on All-American.

0:03.0

You positioned yourself as that person.

0:07.0

And the country positioned you as that person, whether you like it or not.

0:12.0

Growing up, I came up his name. I'm a Coblin Asian.

0:15.0

A Coblin Asian.

0:16.0

Caucasian, blue, black, Indian Asian.

0:20.0

The day before Thanksgiving in 1996, Caucasian, blue, black, Indian, Asian.

0:32.6

The day before Thanksgiving in 1996, a sports executive named Michael Shapiro was at home with his family in Atlanta when he got an unexpected phone call. It was a person who said that she was a recruiter from Nike and had gotten my resume somehow

0:39.1

and wanted to know if I was interested in a position with Nike.

0:43.3

Shapiro was already a top exec at Turner Broadcasting.

0:46.8

So a job at Nike definitely interested.

0:50.6

I said, yeah, sure, that sounds good.

0:52.8

She said, great, we need to get you out here right away.

0:56.0

And I said, okay, after Thanksgiving, and she said, no, when I mean right away, I mean today.

1:02.0

Within hours, Shapiro was on a private plane from Atlanta to Portland, Oregon, to interview for an unspecified position.

1:11.5

When he landed, a car whisked him to his hotel downtown, where he was approached in the lobby

1:16.6

by Phil Knight, as in Phil Knight, Nike's CEO and founder.

1:22.9

And he said, you can check in later, we need to get to a meeting.

1:27.1

And I said, can you tell me what this is all about? And he said, you can check in later. We need to get to a meeting. And I said, can you tell me what this is all about?

1:31.0

And he said, well, we're going to go to one of these, you know, conference rooms here in the hotel.

1:36.1

And we'll work it out when we get there.

1:39.3

So we go down this hallway and we go into a conference room and walk in.

...

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