Tiffany Masterson: Drunk Elephant Founder and Chief Creative Officer

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 24 May 2021

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tiffany Masterson, the founder of renowned beauty and skincare brand Drunk Elephant, built a skincare empire around her philosophy of ingredient elimination for a total skin reset, avoiding six ingredients she believed were at the root of her skin issues. Since the launch in 2013, Drunk Elephant now offers over 30 products, has signed an exclusive U.S. distribution deal with Sephora, and was acquired by leading global beauty company Shiseido Americas for $845 million dollars—one of the biggest acquisitions for a skincare brand to date. On this episode of Second Life, find out how Masterson’s many career lives—from real estate agent to production assistant to mother of four—led her to extensive ingredient research that not only changed her skin, but also thousands of others.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear, and
0:11.2	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.2	We're talking about their work journeys, what they've learned from the process of setting
0:22.2	aside their doubts or fears, and what happens when they embark on their Second Life.
0:28.0	Today, I'm speaking with the founder and chief creative officer of Drunk Elephant, Tiffany
0:33.7	Masterson.
0:35.2	Tiffany started Drunk Elephant in 2013 with a collection of six skincare products meant
0:40.4	to work as a system so that consumers could try a full range of her unique philosophy.
0:46.2	By avoiding six ubiquitous ingredients commonly found in skincare formulas, Tiffany was convinced
0:52.5	that she could treat a variety of skin concerns with the same thoughtful formulas, and
0:57.8	a lot of other people were convinced too.
1:00.5	Today, the brand has over 30 products across skincare, hair care, and body care, and is sold
1:06.6	in 23 countries.
1:09.2	In 2015, Sephora picked up the line and is still Drunk Elephant's exclusive retail partner
1:15.0	in the US, and in 2019, Shasato acquired Drunk Elephant for $845 million, one of the
1:24.0	biggest ever acquisitions for a skincare brand.
1:28.0	But back before Tiffany was educating us on the suspicious six, she was actually a stay
1:32.9	at home mom to four, yes, four children.
1:37.4	Prior to that, she tried a few different career paths from real estate to commercial production.
1:43.3	It's a winding path to where she is today, and she's here to take us through it all.
1:47.9	Now, on Second Life, it's Tiffany Masterson.
1:54.6	So Tiffany, we like to start by taking things back to the beginning.
	...

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