Welcome to the Tech Meme Ride Home for Thursday, December 17th, 2020. I'm Brian McCullough.

Today, mommy and daddy are fighting. This time it's Apple and Facebook and it's getting pretty heated.

The EU OK's Google's acquisition of Fitbit. Substack has resurrected Google Reader in spirit

at least and why the new antitrust lawsuit against Google is maybe the

most serious yet, because we're talking about actual felonies here, potentially, allegedly.

Here's what you miss today in the world of tech.

This is another one of those stories that I didn't do earlier because I thought it was just

a little thing that was going to blow over, but now it has evolved

into a big thing, so to catch you up.

For the last few days, Facebook has been attacking Apple in full-page newspaper ads claiming that upcoming iOS 14

changes that will limit data gathering and targeted ads are bad for small

businesses. You might remember what this is all about because we've spoken about it before.

Apple is taking a privacy setting that was buried deep in your phone and putting it front and center when you open an app.

This involves the IDFA, the identification. front and the

the idea f a the identifier for advertisers and it is what allows

Facebook and Google and other advertisers to

well to do the whole surveillance capitalism thing

to follow you around the web and from

app to app to know who you are and where you live and what your age is and what your weight is and that

you briefly did a search for air B&Bs in Marietta, Georgia last week.

Quoting CMBC.

With the change, iPhone users will see a pop-up window in each app.

...