Welcome to the Tech Mem Ride Home for Thursday, September 20th, 2018.

I'm Brian McCullough. Today, Amazon announced Alexa for friggin' everything.

Amazon Goes might soon be friggin everywhere.

A life insurer will now only sell you a policy

if you own a smart watch. And they've finally found Spock's home planet of

Vulcan. Here's what you miss today and a wild day in the world of tech.

Unlike Apple events, Amazon apparently likes to spring events on people like me that have to report on them. It was only announced this morning but it had kind of been rumored off and on for a couple weeks now.

Amazon held a hardware event today in Seattle where it announced a whole slew of things.

Get ready because there's more than a dozen.

First up, Amazon announced a refresh of its popular Echo Dot, with Amazon calling the smart speaker quote the best

selling speaker ever end quote. Rolling out next month the new dot still comes in at

$50 but gets a nicer cloth covering and an updated software driver.

Also as rumored, Amazon announced Echo Sub, a $129 sub-wolfer that you can pair with two other echo speakers to achieve 2.1 stereo sound

experiences.

The echo sub sports a six inch down-firing wolfer with 100 watts of base.

The high-end Echo Plus also got a fabric design upgrade and something Amazon is calling

local voice control, smart home devices.

Amazon is running natural language understanding and automatic speak recognition locally on the high-end

Echo Plus devices. The new Echo Plus remains $149 and will ship today in every country Alexa is already in.

And an all new Echo Show completely redesigned

with the fabric design of its kin,

two speakers now and a larger display, now 10 inches. It will

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