Welcome to the Tech Meme Ride Home for Thursday, September 13th, 2018.

I'm Brian McCullough. Today, the fallout from the Apple event, Google Kills another beloved product. The Nintendo Switch

Google kills another beloved product. The Nintendo Switch online

service comes online and where in the world is Larry Page.

Here's what you missed today in the world of tech.

So thanks to everyone that tweeted at me overnight that I accidentally said the iPhone 10-S max was 10.

1⁄2 inches.

Yeah, that would truly be Jainormous. By the way, that was my flub, Chris's script had it right.

But in my defense, we were rushing and, you know, trying to keep all of the different model numbers straight at the same time,

which leads me to not a particularly

fresh hot take. Yes, everyone is grousing about how confusing the iPhone lineup is now. And honestly listening back right after I posted at

530 last night even I was like wait did we get this right do I even understand

this I think the best way to think of this situation is to imagine that your mom comes to you and is like I need to

get a new phone which iPhone should I get actually we're probably gonna have that

conversation in real life soon so in that scenario what do I say? I say I guess

okay mom the cheapest iPhones come in colors they have an LCD screen which is

still perfectly fine they do lose the home button and yeah they're bigger than your existing phone. That's the 10-R.

Then I would say but look they all lose the home button and actually every single phone will be larger than your existing phone.

And if you want the smallest new phone you can get, you're going to want the 10S.

It actually has the same internals the cheap phone

has but a better screen and a better camera. Then if you want to go crazy that's

the 10S Max which is big big, big, though just a hair smaller than the iPhone 7 and 8 pluses,

...