Welcome to the Tech Name Ride Home for Thursday, August 11th, 2022. I'm Brian McCullough today.

Disney embraces inflation because it kind of has to.

How Facebook and Instagram are sneakily still

tracking you even after Apple's ATT changes, the FCC has rejected SpaceX for a

big rural broadband deal and where the teens are hanging out online these days.

You kind of know the answer but the data is still interesting.

Here's what you miss today in the world of Tech. Disney has announced Disney Plus Basic, its ad supported tier for $7.99 per month, launching

in the US on December 8th. If you're scratching your head at that price,

note that to celebrate this arrival or maybe to justify it. Disney also raised the ad-free price from $7.99 per month to $10.99.

Quoting variety.

It's also going to raise rates for Hulu, both ad supported and ad free versions, and introduce

new Disney bundle options. Disney Plus Basic, which is the name of the plan with ads will

launch December 8th in the US for $7.99 a month. That's the price of the current ad free

version of Disney Plus which at the time will bump up to $10.99 per month a

38% increase and will be known as Disney Plus premium. The ad supported version

of Disney Plus will include all the same content that is available in the

ad free tier although some titles may not run advertising according to the company.

Disney Plus Basic will launch with about four minutes of ads per hour.

It will start with 15 and 30 second spots, but will expand to a full suite of ad products over time Disney

advertising sales president Rita Faro said in an investment conference this

spring Disney Plus with ads will not accept political or alcohol ads nor will it run ads in kids profiles or

against preschool programming. The company expects that the majority of

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