Welcome to the Tech Mem right home for Thursday, June 15th, 2023. I'm Brian McCullough today.

The Every Platform can be an ad platform to March continues a pace. This time it's Uber. Intel drops the eye.

Google Lens can check your skin condition. Another breakthrough in quantum computing and why

Apple bringing back the answering machine is a feature lots of folks

including me are actually happy about. Here's what you miss today in the world of

tech. Sort of an odds and sods day today, lots of interesting little stories, no big

real narrative to them. Sort of like this. Uber plans to add video ads to its main app, also to Uber Eat's and the Alcohol App Drisley.

Starting in the US, more than 345,000 merchants actually bought Uber ads in Q1 of this year, up from 315,000 in

Q4.

Everybody does ads now.

Instacart has made a big push into ads lately.

Everyone has learned from Amazon, quoting the journal.

Video ads will run on the primary Uber app while users wait for their drivers to arrive and

during their trips, said Mark Grether, Vice President and General Manager of

Uber Technologies's Advertising Division. They will also appear on tablets installed

inside certain Uber cars. The Uber Eat's app will play video ads after customers place orders and continue

until their deliveries arrive. Drisley will run them in search results on its app and website

as well as other areas of the site.

The video ads are the latest development in the recent rise of so-called retail media networks,

ad platforms from consumer-facing companies that can often help target messages for brands by applying their own customer data.

Marketers can now choose among such networks from companies including not only Uber, but

Lift, Walmart, Marriott, Doordash, Kroger, and CVS Health.

...