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Tech Brew Ride Home

Thu. 04/01 – Microsoft’s Pentagon Deal Validates The AR Industry

Tech Brew Ride Home

Amalgamated Internets, LLC

News, Tech News, Technology

4.71K Ratings

🗓️ 1 April 2021

⏱️ 22 minutes

🧾️ Download transcript

Summary

Microsoft’s big HoloLens deal with the Pentagon is maybe the big bang for the augmented reality industry. Amazon says their folks can come back to work soon, and in fact, they’d prefer if you did. Bearish signs for the work remotely movement? Why these are boom times for chip makers. And why Siri’s new voices think of gender as a spectrum. Sponsors: Today In Digital Marketing Podcast AirMedCareNetwork.com/tech offer code TECH Links: Microsoft wins U.S. Army contract for augmented reality headsets, worth up to $21.9 billion over 10 years (CNBC) Amazon says it expects some employees to return to the office this summer, most will return in fall (CNBC) TSMC to Spend $100 Billion Over Three Years to Grow Capacity (Bloomberg) Apple adds two brand new Siri voices and will no longer default to a female or male voice in iOS (TechCrunch) Comcast Weighs Pulling Universal’s Movies From HBO Max, Netflix (Bloomberg) Thrasio raises $100M for its Amazon roll-up play, appoints retail CFO for its next steps (TechCrunch) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Welcome to the Tech Mem Ride Home for Thursday, April 1st, 2021. I'm Brian McCullough today.

0:09.4

Microsoft's big halo lens deal with the Pentagon is maybe the big bang for the augmented reality

0:15.0

industry.

0:16.0

Amazon says their folks can come back to work soon and in fact they prefer if they did.

0:21.6

Barish signs for the work remotely movement?

0:24.4

Why these are boom times for chip makers and why series new voices think of gender as a spectrum.

0:30.4

Here's what you miss today in the world of tech.

0:37.0

Big news for the augmented reality industry. Maybe the biggest news in the history of this nascent industry.

0:42.0

The US military says Microsoft will build 120,000 custom hollow lens

0:46.4

headsets for the US Army. Validation of the use case for AR in some very serious real world conditions, yes.

0:55.0

But also look at how much this validates the HoloLens as a business.

0:59.0

Microsoft says the contract could be worth up to $.88 billion dollars over 10 years.

1:05.0

Think of all those years and billions of dollars spent on moonshots over at Google and in one fell swoop.

1:09.8

Microsoft has been like, yeah, hold our beer.

1:13.0

As Brad Sam's tweeted, and just like that,

1:15.1

the R&D costs for this product have been more than recovered, end quote.

1:19.2

And something tells me if these things prove useful,

1:21.4

we could eventually see way more than 120,000 units

1:24.1

ordered, quoting CMBC.

1:27.0

This deal follows a $480 million contract Microsoft received to give the Army prototypes of the integrated

1:35.1

visual augmented system or IVAS in 2018.

1:39.8

The new deal will involve providing production versions.

...

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