What I'm going to talk about in this podcast is not fun, but it's going to make you a lot of money.

And it's probably the number one reason that you are not doubling down on the biggest strategic advantage most small businesses have.

And I'm going to explain why so many of you are leaving massive amounts of money on the table right now and not using your single largest competitive advantage.

And these lessons have come hard-earned

from years in business i've founded and exited nine businesses my last one at 46.2 million bucks

our current portfolio is over 200 million dollars a year and i make these videos so that you can make

money i remember when i was in weight loss i would have a lady who would walk in and she would say something like, hey, I don't want to lose too much weight, right? Or I'd have a guy, and this is probably the more common one, they'd say, well, I don't want to get, I don't want to look like you. Like, and I'm like, don't worry, you never will. But the point is, is they would look at me and say say I don't want to get bulky like you you have too much muscle I don't think that looks good and I'm like you know you're not gonna wake up tomorrow and just be jacked as shit and have trained for 20 years right it's not gonna happen there's gonna be a million days in between and at any point you can say I'm just gonna stop here I'm gonna try and maintain but the thing is is that people try and say that they don't want the extreme version of a solution so they're not willing to do take a step in that direction and so the same thing happens from a deliverability perspective they say hey you know what if I do it this way I'm not going to be able to hit a hundred million dollars a year this This isn't scalable. But the thing is that you're not even making money right now and you're talking about scale. You're talking about how you're not going to be to fit in your clothes and you haven't even lost weight. You're talking about how you're, don't want to look too bulky but no one even knows you work out right now because of how you look. the same thing in business is that like like, sure, you think, and here's the real real, is that when you start, you don't have context and you don't have resources. So with your current set of resources, the unscailable thing looks unscailable because you have no help and you have no money and you have no leverage. But a good friend of mine, Andy Frissella, he has first

form. They do hundreds of millions of dollars a year in revenue. When he started the business,

he started writing handwritten cards to every single person who bought their products. Now,

in the beginning, you'd be like, you're the owner. How could you write handwritten cards to every

single person that buys the product? That's not scalable, Alex, but guess what?

He still does it today and they get a zillion orders a minute at this point. But what did he do?

Well, in the beginning, he was writing the handwritten cards and over time he just signed the handwritten cards.

And then finally other people were writing the handwritten cards and the gesture still held.

And so the thing is there's a there's a

2.03.0 version that can still check 80% of the boxes that you learn from the unscalable solution

i got on the phone this last week with a recent founder who as it exited a fintech company for

two and a half billion dollars some of you guys who saw my story um i've been trying to talk to people in

that space so if you do know somebody somebody in Neo banking on paper processing who

had a big exit please hit me up I'm trying to learn some stuff for one of our

portfolio companies but anyways he was saying hey it's all about the unscalable

and he and I had this great chuckle about this that so many business owners

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