The other piece that I will tell you that is worth writing down is that we need to be reminded

more than we need to be taught, that it goes double for your audience.

Maybe some of you guys watch some of my content.

You've probably heard me say, work more before.

And yet, when you see the seventh video of that in a slightly different context, it's like,

well, I kind of wanted the reminder.

Please, have me welcome, author of the $100 million offers leads and soon-to-be money models.

Alex are busy.

How are you doing today? Good. Good morning so far. Yes. Very tactical. Awesome. I appreciate that. So I normally do a little bit

of a preamble, just kind of top of mind stuff. I feel like it's more common that we will keep our

goal the same, then be unwilling to change ourselves to accomplish it. And so we just stay on the same

path when we know we should probably be doing

something different than we currently are. It's just something I'm thinking about. Like I heard the last bit of, you know, you've got a bunch of stuff that's in your way. It's like, well, if you had to accomplish the goal, you probably do something a little bit different than you are. And I think rather than saying, you know what, the path I'm currently on will never accomplish my goal. We how to mentally masturbate to the idea that we have this goal, but our actions don't align to it,

just because it's very easy to say

and much harder to do to change you. So you don't change your goal. You also don't change you. And so you just

stay there, basically doing nothing. It's just something that I've observed on a continuous basis.

And in having a lot of these discussions, I've had kind of the unique benefit of seeing the common

mistakes that are made as business owners, kind of at all levels, and they're thematic, meaning

they're very strategic in nature, less tactical. Because a lot of times, like, for sure,

tactics, we can help you with all that stuff. But the big things that move the business are going to be the decisions that sometimes are just left unmade and typically that is

what slows the decision down more than anything else and so right now you probably have some decisions

you need to make and the amount of time you choose to deliberate can take weeks months years and sometimes

...