4.9 • 4.4K Ratings
🗓️ 29 May 2025
⏱️ 46 minutes
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In this episode, Alex (@AlexHormozi) gives pricing advice to Sam Earp, a content creator helping people learn how to paint. Alex shows Sam how to structure his high-ticket offer by anchoring it against his more affordable membership.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | Because if you start with the five, you can downsell the 500 or whatever 29 times, whatever |
0:07.0 | that at 460 or whatever it is, that probably anchors really well. |
0:10.4 | And just say like, you're just not going to get the one-on-one component, but you're going to |
0:12.8 | get all these other things. And I think that's actually fairly compelling. |
0:18.4 | So today is a deep dive. What's up, Sam? Hey, how's it going? Great to meet you. Thanks for having me here. Really appreciate it. |
0:26.6 | A pleasure's mind. I'm coming in completely unknowledgeable and ignorant. So we're going to derive these solutions in real time together. I know Kirby is a admin on your community, so we actually get a little bit more stats that we |
0:38.2 | can pull up on the screen, which I think will be fun. With that being said, give everybody the 60 seconds. |
0:42.8 | What's the community about? So let's just start that. What's the community about? Yeah, |
0:46.2 | absolutely. So the whole community is about teaching people to paint. So a lot of them are artists, |
0:53.6 | as in they paint like landscapes. That's |
0:56.3 | that's a thing that I like to do. Cool. I've been one, yeah, you know, been doing that on |
1:01.0 | and off my whole life. But anyway, it's to help people improve their painting. So you could be a |
1:05.2 | complete beginner or we've got a lot of experienced painters, but they've just, they've just hit |
1:10.5 | roadblocks with their painting. |
1:12.0 | And this is exactly what happened to me many years ago |
1:15.2 | until I got a mentor. |
1:16.8 | So the aim of the group is to just help people |
1:19.6 | to improve their painting so that they can start selling |
1:22.7 | and making money from their art. |
1:24.9 | Okay. |
1:25.1 | I've got three communities in total. So we've got the free community. I've got three communities in total. |
1:27.7 | So we've got the free community. |
... |
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