Throwback: Nobody Knows You Exist. Advertise More | Ep 734

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 13 August 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this throwback, Alex (@AlexHormozi) breaks down how much to advertise when you’re starting out, how to scale past $1M a year, and why uniting sales and advertising under one leader can be a game changer. He shares the 4x4 Rule for getting customers, the dangers of diversifying too early, and how to think about channels as you grow.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	So in this podcast, I want to talk about advertising more when you get started, how much to
0:04.3	advertise when you're getting up to a million dollars a year, and once you get past a million
0:07.9	dollars a year, how I unify sales and advertising into one department to make a beast of getting
0:14.2	customers and how I think most businesses get this wrong. No one knows you exist. advertise more.
0:20.3	And so to give you context on this, when I walk through the streets,
0:24.5	I usually get stopped four or five times on like a 60-minute walk.
0:28.4	And when I was launching my book last year,
0:32.0	I had, you know, 500,000 plus people who were registered.
0:34.9	It was this massive event, broke the Internet, whatever.
0:38.5	But during the month leading up to it, we advertising on all channels we're running ads we've got affiliates
0:42.6	that are pumping it i'm making content all over the place and over the four weeks of people that
0:48.3	stopped me only one person knew that i had a book coming out and And so every time I'd see somebody like, hey,
0:55.3	you're going to be at the book launch? And they're like, oh, you have a book? And it's like, how can you not know that I have a book? There's a story from Henry Ford that I love, which is that he was walking by, the CMO of Ford was right next to his office. And every day he'd walk by and he'd see the marketing campaign,
0:51.2	he'd see the marketing campaign
0:52.3	a day after day after day.
0:53.3	And so three months into seeing the same campaign,
0:55.5	he knocked on a CMO story. He's like, hey, when are we going to stop running this thing? He's like, I'm getting exhausted to see it. And the guy just looked at me. He's like, we haven't started running it yet. And so the thing is, is that we get so sick of our advertising so much before our customers or potential customers even remember our names. And so the thing is that we get so sick of our advertising so much before our customers or
1:28.4	potential customers even remember our names.
1:31.0	And so the extent of advertising that you have to do, there are so many people in the world
1:36.3	and people's attention is so spread thin and so they're so distracted that in the off chance
1:41.7	you actually do get an advertisement of some port in front of them,
1:45.0	the likely that they remember that it was even you and the core message of that advertising
	...

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