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Build with Leila Hormozi

Throwback: How a Fitness Contest Taught Me Business Skills | Ep 306

Build with Leila Hormozi

Leila Hormozi

Education, Entrepreneurship, Management, How To, Business

5867 Ratings

🗓️ 8 August 2025

⏱️ 28 minutes

🧾️ Download transcript

Summary

In this throwback episode Leila (@LeilaHormozi) reveals five powerful business lessons she learned while training for bikini competitions. Dealing with unfairness to outworking self-doubt, Leila shares how the discipline, resilience, and clarity required for fitness competitions directly translated into her entrepreneurial success.

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Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

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Transcript

Click on a timestamp to play from that location

0:00.0

I had practiced so much that my body knew what to do without me even having to think. It was so

0:06.8

subconscious. And so what I realized in that moment and afterwards was that practice and behavior

0:14.1

and action dictates my success, not my thought.

0:26.3

How do you create an unshakable business?

0:29.3

I cross $100 million in net worth by the age of 28.

0:32.4

Now I'm growing acquisition.com into a billion dollar portfolio.

0:35.9

In this podcast, I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same.

0:38.6

Buckle up and let's build.

0:44.9

I run a $500 million portfolio of companies, but 10 years ago, I was actually a personal trainer

0:50.2

doing fitness competitions. And so today, what I want to share with you are five business

0:54.5

lessons that I learned from competing in bikini competitions. So rewind about 13 years ago. I was actually

1:00.8

about 100 pounds heavier than I am now and I was seeking to lose weight. And along that journey

1:05.6

of losing 100 pounds, I decided that I wanted a big ambitious goal to aim for. And so what inspired me

1:12.5

and terrified me more than anything was seeing all these girls stepping on stage doing fitness

1:17.7

competitions. From that point on, my focus was I want to get in shape enough that I can

1:23.2

actually compete in these competitions. I thought it would help my career. I thought it would

1:26.6

help my confidence. But what I didn't realize along the way was all of the lessons that I was going to learn

1:31.9

that were going to transfer into what I didn't know would become my life very quickly after, which was

1:38.0

being a businesswoman. The first lesson that I learned through competing in a bikini competition

1:43.3

is that life is not fair. And you can want other people to play fair, but that doesn't mean they're going to.

1:49.2

So the entire time that I was preparing for a bikini competition felt like, you know what, at this point in time, I have built up my business.

1:57.0

I'm not going to try and really get a ton of new clients right now because my goal is to focus the next four months on just crushing this. And so I remember I just kind of like didn't do as much prospecting, didn't do as much reaching out. And eventually my sales manager kept saying things to me of like, hey, you know, like are you going to get more clients? Like, are you going to go prospect? And I was like, I don't want to take on more people because I'm busy in my other hours doing these things to reach this goal. And I remember he pulled me into his office one day. And he was like, listen, I understand that you have this other thing going on. And I want you to understand that. you can't let that affect what you do here he was a a very good boss. And so for me to hear that,

...

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