#Throwback Episode - w/ Lyor Cohen and Kevin Liles | (Ep.41)
Drink Champs
The Black Effect and iHeartPodcasts
4.6 • 6.9K Ratings
🗓️ 1 October 2025
⏱️ 111 minutes
🧾️ Download transcript
Summary
N.O.R.E. & DJ EFN are the Drink Champs and we're taking it back to some of the most legendary moments in Drink Champs history Classic interviews, unforgettable stories, and iconic guests who shaped the culture.
In this classic throwback episode of Drink Champs, N.O.R.E. and DJ EFN chop it up with the legendary, Lyor Cohen and Kevin Liles.
Two of hip hop’s most influential power players—Lyor Cohen and Kevin Liles sit down for a legendary conversation that pulls back the curtain on the business behind the culture. As executives who helped shape the rise of Def Jam, Roc-A-Fella, Murder Inc., and countless other movements, Lyor and Kevin bring decades of game, dropping stories that highlight how the industry’s biggest moments were built. From discovering raw talent to navigating the politics of the music business, the duo gives firsthand insight into the deals, risks, and strategies that changed the sound of an era.
In true Drink Champs fashion, the drinks flow and the stories get bigger, with Lyor’s bold personality and Kevin’s smooth insight making for an unforgettable balance. The two discuss the challenges of breaking artists, staying relevant through hip hop’s evolution, and why culture will always be stronger than corporate. For fans of rap history, industry gems, and unfiltered honesty, this episode is a masterclass in how hip hop went from the streets to the boardroom. This episode proves once again why Drink Champs is the ultimate space where legends talk their truth.
Make some noise for Lyor Cohen and Kevin Liles! 💐💐💐🏆🏆🏆
-Originally published on October 20th, 2016
*Listen and subscribe at https://www.drinkchamps.com
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DJ EFN
https://www.instagram.com/whoscrazy
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N.O.R.E.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:05.5 | Yeah, what's up, y'all? |
| 0:07.0 | What's going on, brother? |
| 0:08.1 | Drink channels, radio. |
| 0:09.4 | There you know. |
| 0:10.6 | He's a legendary Queen's rapper. |
| 0:12.8 | Hey, hang, segweet. |
| 0:13.5 | This your boy in Hawaii. |
| 0:14.7 | He's a Miami hip-hop pioneer. |
| 0:17.0 | What up is DJEFN? |
| 0:18.6 | Together they drink it up with some of the biggest players in music and sports. You know what I mean? The most professional, unprofessional podcast and your number one source for drunk fact. This is drinks champion radio where every day is, New Year's Eve. Let's go! Yo, yalla, yala, yo, this your boy, N-R-E. What up is DJEFN? |
| 0:37.7 | And it's Drake Chats, motherfucker, podcast. |
| 0:39.3 | Me Some! |
| 0:39.9 | And right now, I have to properly introduce these two icons in my eyes. |
| 0:48.8 | Definitely. |
| 0:49.7 | One of the people who, the motivators of the culture, people who pushed the culture forward, people |
| 0:55.6 | who stood by the artists. |
| 0:57.0 | I remember being down with them. |
| 0:58.5 | I had never sold under $100,000 my first week. |
| 1:02.9 | They made sure your artists win. |
| 1:05.2 | They get behind them. |
| 1:06.7 | They're now calling themselves servants. |
... |
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