So the one thing that we talk about quite a bit here at Lume and also to our customers is, you know, we see that consumer behavior tends to lead the path of enterprise by around two years.

So what we saw with Instagram, Snapchat, where people would pull out their phones and they're pretty, you know, like they're socially, it was socially acceptable to record

yourself and send a video of yourself speaking to the camera and like these bite-sized video,

like video recordings files. We're starting to see that trend and behavior kind of come into

the workplace. And that's why we feel, you know, with video and as more companies are becoming

remote and distributed, you know, synchronous calls aren't always the best answer.

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