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The War on Cars

Three is the Magic Number with Mike Radenbaugh

The War on Cars

The War on Cars, LLC

Cars, Society & Culture, Culture, Bicycling, Politics, Urbanism, Walking, Transportation, Cities, Transit, News Commentary, News

4.9937 Ratings

🗓️ 13 December 2022

⏱️ 20 minutes

🧾️ Download transcript

Summary

We headed over to our sponsor Rad Power Bikes’ new Brooklyn showroom last week to meet with founder and CEO Mike Radenbaugh and test drive his newly launched three-wheeler, the Rad Trike. The trike is very cool, beautifully designed, and tons of fun to ride. Manufacturing an e-trike is a big gamble for the young company. But Radenbaugh believes the Trike is his most accessible and transformational product yet, with huge potential to get lots more Americans out of their gas-guzzling SUVs and into lighter, cleaner, smarter, and more affordable electric vehicles. Can The War on Cars be won on tricycles?

LINKS:

“The RadTrike is the latest weapon in Rad Power Bikes’ ongoing war on cars.” (By Andrew J. Hawkins of The Verge)

The Teenage Tinkerer Behind an E-Bike Revolution (New York Times)

Rad Power Bikes: Mike Radenbaugh (How I Built This with Guy Raz)

* * * * * *

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This episode was recorded by Aaron Naparstek and Doug Gordon. It was produced and edited by Ali Lemer. Our theme music is by Nathaniel Goodyear. Our logo was designed by Dani Finkel of Crucial D Designs.

TheWarOnCars.org

Transcript

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0:00.0

You can hear the sound of the future in that little battery boost there. I love it.

0:07.0

All right, we're going to try reverse. Here we go.

0:10.0

Should I make the beep?

0:12.0

Beep, beep, beep, beep, beep beep beep beep

0:13.7

yes

0:19.5

welcome to the war on cars i'm airaestack. What you just heard was the sound of my co-host,

0:26.2

Doug Gordon, writing a tricycle. But this isn't the kind of trike you might have ridden as a kid.

0:33.2

This is the newest offering from our sponsor, Rad Power Bikes.

0:37.3

And we took our test ride with the founder of the company himself,

0:41.6

Mike Radenbach.

0:43.6

We've been wanting to get Mike on the podcast for a while now.

0:47.0

He built his first electric bike in 2006

0:50.3

as a high school junior with a 20 mile commute to school in Northern California.

0:55.0

Sixteen years later, Radenbach's garage tinkering has evolved into North America's biggest e-bike brand.

1:02.0

Today, Mike views his mission as nothing less than taking

1:06.8

on the automobile industry and getting Americans out of their gas-guzzling SUVs and into smaller, lighter, cleaner electric vehicles.

1:16.6

The next step in that mission is the Rad Trike. Rad is betting that its new three-wheeler will make biking more accessible to a lot of people who, for whatever reason, might not feel comfortable riding on two wheels.

1:30.0

We can kill the music.

1:32.0

Yeah, we can see it over here.

1:33.0

Doug and I met with Mike Radenbach at the company's new Brooklyn showroom

1:38.0

to test ride the trike and talk about his vision

1:41.0

for the future of personal mobility.

...

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