I had a fascinating conversation with Cameron Hughes a few weeks ago.

He literally travels the world looking for good wine, for great wines, particularly from

boutique wineries, wineries that you may not know of, never heard of, and you know

these wineries they'll produce typically some

extra wine every year they do that because on the front end they commit to you know they

get purchasers who commit to a certain number of cases and in order to know

that they're definitely going to be able to make say 500 cases a wine this year

they do production for 600 cases and just in case something goes bad because inevitably something does.

But very often they end up with an extra 100 cases of wine and you know the the

channels for distributing it are already locked up. They've already made their

deal for the year. So Cameron

Hughes comes along and says I'll take that extra wine and I'm going to package it.

Actually the wineries will bottle it in bottles that have the Cameron Hughes label on them with a lot number.

So you're not, so what Cameron Hughes can do then is sell the wine to you at a dramatically

lower price than these real high-end beautiful extraordinary boutique wineries are

selling some of the world's best wines at. He can sell it to you at a much lower

price because he's not degrading their brand essentially by discount because these

are wineries that would never

never imagine discounting their wines.

They're so good, they're so in demand.

And Cameron Hughes has picked this stuff up and so you buy it with a lot number like

lot 633, this great reasoning reasoning or what Louise and I had last

...