Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

The world of marketing and sales, the world of the business world right now is

is separated into two camps, people that are conversion-based salespeople and people that are branding and marketing players.

I look at them as like short-term versus long-term, and I genuinely believe that it is always my goal to teach people how to be branding and marketing people

while not disrespecting sales because the upside, the great upside, the life-changing upside is when you think long-term brand and marketing, not how do you make a quick buck.

We do not talk enough about the actual impact of a CPM on the brand. There are brands that I no longer buy because they bother me so much digitally and steal my time when I'm on my mobile device.

Let me tell you what's the worst thing in the world, a pop-up, a mobile pop-up on a cell phone. It takes up the entire screen, the fucking X is this small.

I try to exit, but of course you fucking hit the ad by accident. Back home at the brand in the agency they're like, yeah, 2% click through.

Meanwhile, every time I click those ads, I literally mentally say,

I'm mentally saying to myself, I am never buying that sneaker brand again. And so we're having a very under-educated conversation around marketing.

We have two factions. We have the traditional, in a couple weeks I'm going to go to Cannes, right? And I'm going to want to shoot myself in the head because it's thousands of people who just dream about the video and think it's the greatest thing and this fucking statue is their life,

and it didn't sell any fucking product assholes. I am very excited for all the creatives here, the people that want a story tell because the next three to five years, this group of individuals, we, us who are in the game today, are going to define what a Facebook commercial is.

And I promise you, it will not feel like a television commercial. It will not feel like a branded video. It will feel like a sitcom or a documentary or a music video.

It will be something that people want to watch because unlike television, Facebook gives us feedback and we can see if people like it or not.

And we will adjust to that and that will be the battle frontier. The two frontiers for the winners in this room are going to be Facebook long form video and influencer marketing on Instagram and other platforms.

I think the two things that over index are patience and quality.

I think one thing that a lot of us forget is when we're asking people to watch us, we have to be bringing value. And so not everybody is going to build the biggest audiences in the world.

So it's a balance between the quality of what you put out and patience. How long have you been doing it?

For Nitya Vitya is now. So you've been in it. It's what's built you a base. But the truth is, do you know how many?

My Instagram profile has gone from 400,000 to 1.8 million in the last six months. I've been putting out content on the internet for 10 years.

And now, just now, it's starting to kind of happen at a bigger scale. And I'm really good at what I do. I think we forget how long of a game it is.

I'm pumped that you said two years because for a lot of people here who've been doing it for three months and have the same questions, like, oh, two years.

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