A Keynote: Sales Machine

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 2 June 2017

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You’re only as good as your last at-bat. The way you made your money yesterday is the last thing you should care about. The landscape of sales in our society has changed fundamentally over the last few years. Utilizing social media to directly contact key individuals in B2B companies is KEY to helping drive your sales strategy. Identify them, contact them, and provide them value. There’s a story in here DIRECTLY related to this strategy, converting them into a paying client. Lots of good Q&A in here - give it a listen 😉. Whether you’re loving or hating my podcast, I’d LOVE if you could give it a rating on iTunes. THANK YOU !!

Transcript

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0:00.0	Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.
0:11.0	It is dark.
0:12.0	Thank you so much for that warm welcome.
0:14.0	Excited about this, I think when I think about making something happen in the world,
0:21.0	selling something, getting a donation, getting voted for,
0:24.0	whatever the transaction is, I always break down that world into sales and marketing.
0:30.0	And I think that I spend a lot of time these days in the marketing funnel,
0:34.0	and really helping a lot of my digital startups and my friends in digital marketing.
0:39.0	Oh, thank you so much. Good reaction to the darkness.
0:42.0	Jet's Jersey, that makes me super happy.
0:44.0	I'm trying to convince a lot of people to go from sales to understand the value of marketing.
0:51.0	But I'll tell you right now, through and through when I pass away and they open me up,
0:57.0	I am a salesman through and through. And I've been my whole life.
1:01.0	Big ups to the sales people.
1:03.0	So coming to a sales conference is a lot of fun for me,
1:06.0	and I think there should be more of them in our space,
1:08.0	because I think the issue with a lot of my marketing friends and people is it's very up in the clouds,
1:14.0	and it doesn't really end up creating the thing that I think we're all,
1:19.0	you know, tied to, which is the transaction.
1:22.0	What is the KPI? Like, what are we actually trying to do?
1:24.0	I'm going to give you a little background of where I came from for the people in here that don't know my story,
1:29.0	because I think it matters. And then I want to talk about what I would do if I was in this audience.
	...

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