Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

The one rule I was just sitting here thinking like, what's the one thing in the last 10

years that really stands out to me?

I really genuinely believe the reason I, as a New Jersey wine store owner, overindexed

it was I, every single post, 94% of my posts I think about my audience, maybe more.

I just am stunned by people's misunderstanding that this is not a press release.

Like back to humble bragging and things of that nature, like, I don't know.

I wrote a book, one of my most successful books was called Jab, Jab, Jab, Right Hook, and

the thesis was Give, Give, Give, and then Ask.

And I think everybody's in the, like, give me, like, take, take, take, take, right?

Not even Ask.

Everybody's just basically using it as, you know, a distribution to whatever they selfishly

want.

And so I really believe the best way to be selfish in life, which manifests in social

today is to be selfless, in a crowd of voices where everybody's taking, you know, I'm

trying to give as much as humanly possible.

The reason I'm so hard to consume for a lot of you is I'm going to suffocate the fuck

out of excuses.

Like, your excuses aren't going to work on me, you know, like everybody else will listen

to him.

That's fine.

I just can't.

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