Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

Understanding what's going to happen over the next 24 to 36 months in reaction to something

that happened is the key to your strategy, just like this.

So like the one thing I know from all the media companies, like founders and people I talk

to, is the one where they all have the best ninjas they can have in all fighting, the

one thing is who's the first person that was right, that cliff bars were going to be big

or fucking, you know, raccoon eyes or fucking like shadow boxing.

So that's an editorial, like you need to basically write shit before it actually happened

or literally create the fucking trend.

And the reason I'm doing it is you're right man, like there's, like I don't think I ever

want to get too far away from, there's a real correlation between doing things around

your favorite things.

It's just easier when shit is bad.

Like I'm looking forward to the O-16 jet season.

Like I really think that everybody who's listening has been passionate about some sort of thing

in their lives, something tension.

Like I'm so, you know, flattering it is to take a selfie, I like all that, but I also

like when you talk and a lot of people listen, it allows you as a talker to listen because

you get a lot of feedback.

And I learn from my community every day.

I get consumer insights at scale.

I have a read, there's a read, listen, like I said, back to where we were just talking

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