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For the past year, I've been asked the same question over and over by my moviegoing friends.

Oh my god, do you have movie pass?

Movie pass. It's the way of the future.

I do not, but every time someone has convinces me to get it, I feel like I hear a bunch of negative things about it in the news.

Especially this week. The show may be over for movie pass.

Just about everybody in the industry says it is an unviable economic model.

And to some extent, that's been proven by the fact that they ran out of money last week.

Can you stay in business?

Oh yeah. Alyssa Wilkinson has movie pass.

I do. She writes about the movies for Vox.

Movie pass is basically a subscription service where you pay $9.95 a month and you at present get access to unlimited movie tickets.

One per day in 2D at major chains and at small indie theaters.

And you basically have an app and you have a debit card.

What you do is go to the theater, pull up the app on your phone, choose the show time that you want to see the movie at.

And that essentially loads money onto the card that you can then use to swipe it in the machine and pick up your ticket.

Movie pass pays the theater the full price of the ticket.

So you have basically paid a subscription fee of $9.95 for a ticket that might have cost you $15 or more if you had gone in with your ordinary bank card.

What's the history of this company? How did it get started?

So they started all the way back in 2011, but most people didn't hear about them till last summer.

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