meta_pixel
Tapesearch Logo
Log in
Marketplace Tech

This Swiss city wants to become the bitcoin capital of Europe

Marketplace Tech

Marketplace

News, Technology

4.51.3K Ratings

🗓️ 14 January 2026

⏱️ 7 minutes

🧾️ Download transcript

Summary

The pretty Swiss lakeside town of Lugano has set out to become Europe’s bitcoin capital, with the aim of attracting bitcoin companies and the cryptocurrency itself to the city. In Lugano, you can still pay for everything in Swiss francs, but in hundreds of shops and restaurants you can also pay in bitcoin. The city has even started accepting it for municipal services. The BBC’s John Laurenson went to check it out.

Transcript

Click on a timestamp to play from that location

0:00.0

There's a Swiss city where you can get by almost entirely on Bitcoin.

0:07.0

From American Public Media, this is Marketplace Tech. I'm Megan McCarty Carrino.

0:12.0

The picturesque Swiss lakeside town of Lugano is positioning itself as Europe's Bitcoin capital.

0:28.7

In 2022, the city launched Plan B, aiming to attract crypto companies and Bitcoin currency itself to the city.

0:36.8

You can still pay for everything in Swiss francs, of course,

0:39.6

but in hundreds of shops and restaurants, you can also pay in Bitcoin.

0:44.5

The city has even started accepting it to pay for municipal services.

0:49.0

The BBC's John Lawrensen went to check it out.

0:55.0

In a McDonald's by the lake, in the centre of Lugano, a customer orders coffee.

1:02.2

The salesperson holds up what looks like a credit card payment terminal, but which is in fact

1:07.4

a special crypto one distributed free to businesses by the town council.

1:12.8

The customer pays contact lists from the Bitcoin wallet on his telephone.

1:17.2

0.000-0-0629 Bitcoin, it comes to.

1:22.9

A figure constantly changing because of the currency's notorious volatility.

1:29.7

Bitcoin. this purely digital currency that uses encryption to control, manage and issue units

1:36.4

as opposed to so-called fiat money used by central banks or governments.

1:41.6

People often buy it as an investment, a gamble, in other words, on its value

1:46.3

going up, as opposed to down, as it has quite a lot recently. But how many even think about

1:53.3

using it to buy actual things like a diamond ring or a pizza? Well, in Lugano, it's different.

2:00.2

I want to talk about an experiment I did. This July,

2:03.6

I have a problem with my bank. I had to live in Bitcoin only for 11 days.

2:09.4

Mia Liponi runs the Plan B hub, a meeting place for people who work in the Bitcoin sector.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Marketplace, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Marketplace and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.