This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 23 April 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts? Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business. Key Highlights: Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) The real reason 90% of online businesses flame out in 18 months or less What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything Why value ladders still matter more than ever (despite what modern marketers claim) How to keep your audience buying from you week after week with strategic offers What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies) The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching The actual difference between marketers who last 25 years… and those who peak for 25 months This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting. The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com https://clickfunnelsdropshipping.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Amazon offers employees up to £8,000 for education and training, like Juliet.
0:07.0	She's now a trained technician. And to her, the sound of machinery in need of repair,
0:13.0	reminds her of how far she's come. In two years, she's landed her dream job, providing her with valuable skills.
0:24.2	That's up to £8,000 for education and training at Amazon. Eligibility conditions apply.
0:30.1	Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel
0:35.0	is good, but you suck at selling. If you want to learn
0:37.8	how to sell so your funnels will actually convert, then get a ticket to my next selling online event
0:41.9	by going to sellingonline.com slash podcast. That's selling online.com slash podcast.
0:48.3	This is the Russell Brunson show. What's up everybody? It's Russell. Welcome back to the show. Most of you guys are
0:56.3	probably listening to this, but if you can see me right now, I only have one arm, which may seem like
1:00.8	a negative thing other than the fact that in two days from now, I'm getting my other bicep operated on
1:06.5	and I'll have no arms. And so right now I am so grateful in my life that I have one arm that's actually
1:10.9	functioning, knowing that soon I'll have zero arms. So a backstory for those who don't know,
1:16.1	Russ and turned a couple weeks ago, I tore both my biceps. And so they did the first surgery last
1:20.9	week, now the second, anyway, long story short, it's going to be a weird next three or four weeks
1:24.6	where I literally will have both my arms and casts. And so
1:27.7	it's going to force me to do less and think more and talk more. And so it's kind of fun. I'm
1:33.0	recording more podcast episodes, more interviews, things like that, but also strategically spent,
1:37.3	like, because I literally can type. Right now I can type with one hand and it's so much slower,
1:41.3	but soon I'll be typing with my nose or else having my team
1:44.5	type for me but it's going to be kind of interesting season so I'll have a chance to start
1:48.4	thinking more strategically as opposed to tactically doing stuff so I'm really looking forward to that
	...

Transcript will be available on the free plan in 11 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.