90 seconds is too much.

It just is.

I can't do 90 seconds.

And I can't do 90 seconds because my brain can't compute 90 seconds.

But I can do 30 seconds.

And I can do 30 seconds. And I can do 30 seconds forever.

As we navigate our day to day, it's hard to see that.

Because so often our day to day lacks clarity.

So what can we do about it?

Well, we can place ourselves in situations where we are reminded.

One of them, I've talked about before, being the cold plunge, immersing yourself in cold water.

We're sure, there are health benefits, some of which are debated and disputed, but I certainly

notice value in that department.

But to me, that's not the biggest value at, not even close.

To me, it's simply the daily reminder that I can do hard things, that it's who I am.

We need to reestablish that consistently.

Confidence is earned, and I know in my life I must earn it repeatedly.

And when I'm immersed in the cold and shivering, there's always a point in my mind, however brief, that I'm thinking I want out now.

The other day, I was at this point, looked at my watch 90 seconds left, and that day in that

moment, it felt like an eternity.

Just too much.

And those of you who are endurance athletes, for example,

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