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The Earful Tower: Paris

This man turned one Paris street into a food and drink hub

The Earful Tower: Paris

Oliver Gee

Places & Travel, Society & Culture, Arts

4.8796 Ratings

🗓️ 3 November 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

Meet Loïc Estimbre, a Parisian entrepreneur who is behind four different eateries on just one street in the 12th arrondissement. 
 
That street: rue Emilio Castelar. 
 
In this podcast episode, we talk food in Paris, the 12th district in general, and the challenges of funding four separate spots. 
 
As for Loic, I met him when he was behind the counter at the Magic Carpet cafe and was surprised to see him literally building a new eatery down the road. Imagine my surprise to learn that he leading a team that was behind half the places on this little street.
 
His spots:

The music in this episode is from Pres Maxson. 

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Transcript

Click on a timestamp to play from that location

0:00.0

Hello, everybody. My name is Oliver G. This is the Earful Tower podcast coming to you from Paris.

0:05.9

And if you're a foodie, this is a great episode for you. In fact, if you're an entrepreneur,

0:11.4

this is a good one for you too. And if you're like, I don't know, avoiding the typical things in

0:18.1

Paris and doing something a bit more authentic, This is also for you. My guest is

0:21.9

Luic Estabre, who is a restaurateur, an entrepreneur, and an all-around nice guy. He runs four

0:30.9

places, four different places on, I'm going to write this in the show notes as well, but Rue

0:35.7

Emilio Castellar, and he's got a whiskey shop.

0:39.9

He's got a cafe I used to go to all the time.

0:42.5

He's got a bistronomique restaurant and a brand new sandwich shop.

0:48.4

And I basically, I saw him building one of these with his hands and I already knew him from the cafe

0:55.4

but I got talking to him and realized how much sort of creativity went into opening four places

1:01.6

on one street in the 12th Aaron Desmont and I invite him in the studio to hear the full story.

1:06.1

So we talk about all that.

1:07.2

We talk about Paris and we talk about the 12th Aaron Dismont.

1:11.7

I think before we get into it, I'll give a quick shout out to the Patreon members and the substack members who are making

1:16.8

this show go around. There's no ads on this show. You didn't hear any ads. Also, to the people who

1:21.8

come on our walking tours of Paris, where we've had 250 consecutive five-star reviews. So if you want to see Paris,

1:32.6

let me show it to you personally on Monday mornings. Otherwise, our great team is ready to take

1:38.2

you around the Marais, the Latin Quarter, or indeed, Montmartz. So forget all that because

1:43.5

we're heading to the 12th hour

1:44.5

and just went with Loic.

1:45.4

This is the Eiffel Tower.

...

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