This Is Your Brain On Drug Ads

Planet Money

NPR

Business, News

4.6 • 29.8K Ratings

🗓️ 9 September 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Apologies to listeners who received two episodes in their feed today. The U.S. is one of two countries in the world that allows pharmaceutical companies to advertise prescription drugs directly to consumers. Why? And what does that do to us Subscribe to our weekly newsletter here.

Transcript

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0:00.0	This is Planet Money from NPR.
0:04.0	So a few months ago, a bunch of people in England tuned in to some good old, live, complete
0:13.0	with commercials, US TV.
0:16.0	Obviously it was the Royal interviews, Prince Harriah and Megan.
0:20.8	Petra Diaz is in South Hampshire, England, where the Meghan Markle Prince Harry Oprah
0:25.8	interview was going to air the day after it aired in the US.
0:30.0	So Petra and a bunch of other Brits tuned into US TV so that they could get all the Royal
0:35.9	T in real time.
0:37.7	Wait, hold up, wait a minute.
0:40.2	Your family cut you off?
0:41.6	Yeah.
0:42.6	In the first half, the first quarter of 2020.
0:45.2	And aside from all the Royal Palace bombshells, there was this one thing that really stood out
0:49.4	to Brits about US television.
0:51.7	The commercials.
0:52.9	They were not like commercials in England.
0:54.9	They were very, very pushy, very salesy.
0:57.4	You know, buy this, do it now.
0:59.0	Whereas here, it's like they tend to be a bit more sort of joky.
1:02.4	Petra remembers seeing an ad for some kind of medicine.
1:05.5	And she was like, mm, okay, that's a little odd.
1:08.7	But then there was another one.
	...

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