In every community there's an intersection that gets more traffic than less.

There's a shopping mall that's probably a little more run down that people don't go to anymore.

And if the difference is well I'm going to pay 50 cents less than that crappier shopping center

per month, right, or per square foot.

But you're getting 80% less traffic.

What's the point?

I'd rather you take the more expensive place. So, How to scale your business?

Welcome to the Empire Show. I'm Beidros Koolian. This is my co-host Craig Valentine.

Hey, and the number one question we get on the show

is how do I scale my business?

And so Craig and I are not only

going to share our experience of scaling businesses

because we've got some pretty badass track records ourselves but

also how many of our guests who have appeared on the show have scaled their

businesses. So Craig when someone says hey what are the big factors to

scaling my business?

What do you typically share with them?

Well, listen, you know, one of the questions that we got in was, you know, somebody said,

what am I missing?

And we, first of all, we really appreciate all your questions.

So keep on sending them in because we do need some good

ideas for the show but the person asks you know if I choose a product and I

...