This is why you should never have a free website from your PMS provider for your Short Stay Accommodation Business

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 29 July 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Boostly Podcast Episode 474. In this podcast I'm going to be talking about why free PMS websites are NOT good for your hospitality business, and how to get a good, future proof website which attracts direct bookings. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:17 - Why do you need Boostly? 03:03 - Problems with free PMS sites 04:53 - Get a future proof website 05:55 - Are we a good fit? • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

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0:00.7	Why your website is the most important part of your direct book in marketing.
0:05.7	So my name is Mark Simpson. Who am I? If this is the first time you've come across here,
0:09.1	thank you and welcome to join in. Be part of the Boostleek community. Hit the thumbs up,
0:13.6	subscribe and you'll get more videos. If you're looking for help when it comes to direct
0:17.4	bookings, there's almost 500 podcast episodes to get caught up on. Head to boosted.co.uk,
0:23.6	or slash podcast. Now why am I someone to talk about websites? Well, I have founded the
0:29.6	Boostleek website agency with Tom O'Brien based out in Bali. Everybody will know Tom
0:34.4	who's got a Boostleek website back in 2018. And since then, we have helped over 1,000 hosts and
0:40.7	property management companies all around the world to get a website they can be proud of. We have
0:45.4	looked and delved into the current trends and surveys and stats. We know what works. And this is
0:51.2	what I want to record this video about because when we jump on a call. So we have about 20 or 30
0:57.0	phone calls every single week with hosts who are interested. We're working with Boostleek.
1:02.0	And I always say to people, when we're going to get on a call, it's as much as you think current
1:07.2	figuring out if Boostleek is right for you. But it's also if you're right for us, if we do a
1:11.6	website with you because this is a project that we want to come on board. But we want to be your
1:16.8	website provider for forever. But you've got to come into it with the right expectations. And
1:23.9	a lot of people go, well, I've already got a website or I've got a free website with my
1:28.2	property management software, PMS or I've got a wix or I've got a website. And they say, well,
1:33.6	why do I need Boostleek? And this is the analogy that I've been given and it works pretty well.
1:38.5	So I want to explain it here and now. But when anybody books a call, I can just send them this.
1:44.8	So that question can be answered before we even jump on the phone. You've got to look at your
1:50.0	website in the terms of marketing as a car. Okay. So you've got the car body and a really fancy car.
	...

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